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Companies: Hire social media strategists and let loose cannons fly

Marketing departments are starting to turn the tide in the latest budget battle with IT departments. The theater of war? Social media. Our best hope for peace lies in savvy social media strategists that just might possess the pioneering spirit necessary to establish a collaborative truce - as long as they know what they’re getting into, and how to stay several steps ahead of the opposition.

Finally, being unconventional and unpredictable pays off

When discussions embedded with negative comments about companies first started popping up online, most marketing departments turned to IT for help in dealing with them. The initial response was to consider any online issue as a “trouble ticket” that involved trying to “remove” negative comments from the Internet and fixing the subject of concern quietly like any other customer support issue.

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Written for BrainTrack External link as guest post on TechRepublic External link

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