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How Zendesk Can Help Turn Your Support Team Into Brand Ambassadors

When we think of brand ambassadors, what often comes to mind are commercial icons such as Progressive’s Flo or Subway’s Jared Fogel. Their quirky personalities or personal stories are often the most memorable part of an advertisement, inspiring a sense of familiarity consumers are more likely to feel with other people, rather than a flat traditional brand.

The appeal power of “normal people” over spokespeople can also be seen in Honey Bunches of Oats commercials, where hair-netted and hard-hatted employees pitch the cereal from their posts in the factory.

This trend of using actual employees as brand ambassadors has been successful for companies wanting to bring credibility, likeability and memorable interaction with potential or established customers.

Fortunately, you don’t need a giant and expensive nationally televised campaign to have a similar relationship with your customers. Believe it or not, you can get a similar experience from your Zendesk, with specific tools designed help turn support desk representatives into identifiable characters.

Zendesk as a Brand Identity Tool for Employee Ambassadors

The brand-reinforcing aspects of Zendesk and its integrations make it easy to start a customer conversation and keep it going in a whole new way. These ongoing ambassador-customer interactions can generate a self-perpetuating, ever-expanding momentum with unlimited potential for lead generation.

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Written for Myndbend External link as a guest post on Zendesk's official blog, Zengage External link

 
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